Surely you have come into contact with printed publications such as desk calendars, flyers, standees, etc. So have you ever wondered how these publications are created or who is behind these publications? In the article below, Glints will share with you in detail about the printing graphic design industry. If you are researching and intending to study this field, you definitely cannot miss this article.
Graphic design printing is a small branch of graphic design where the designed materials are intended for print. The primary purpose of graphic design printing is to serve brand building and marketing activities for businesses. Examples of printed materials include business cards, standees, packaging, etc.
What is Graphic Design?
If you want to enter the field of print design, you need to master the following knowledge:
The graphic design printing industry can cover various types of printed communication materials. Print designers can choose specific niches to develop their careers. Some areas of print design include:
Business card design
Flyer design
Packaging and label design
Poster design
Magazine cover design
Clothing print design
Menu design
Advertising signboard design
Book, calendar, invitation design, etc.
To ensure the best print file quality, print designers need to pay attention to the format of print files. Common print file formats include:
JPG/JPEG
Default format for digital photos, print in CMYK for better quality.
Can be saved as a vector, often chosen for high-quality printing.
EPS
Vector graphics format, versatile across different versions without errors.
PNG
Optimal image quality, suitable for transparent backgrounds, often used in printing.
TIFF
Ensures sharpness, can be opened in various design software without loss of quality. Commonly used in printing.
To ensure a smooth printing process without paper waste or loss, print designers need to understand the standard dimensions of some print materials.
Common print sizes include:
A1: 59.4cm x 84.1cm
A3: 29.7cm x 42cm
A4: 21cm x 29.7cm
A5: 14.8cm x 21cm
A6: 10.5cm x 14.8cm
Name card: 9cm x 5.5cm
Standee: 60cm x 160cm; 80cm x 180cm; 80cm x 200cm
Additionally, designers can customize dimensions based on brand purposes.
During printing, materials will be automatically trimmed at the edges. Designers need to leave 2-3mm around the material to compensate for the machine’s cutting area.
Two common color systems in design are RGB and CMYK. RGB is used for digital platforms, while CMYK is used for print. Using CMYK ensures consistent color quality in printed materials.
Print resolution significantly affects print quality. Low resolution results in lower print quality. Depending on the print size, designers choose an appropriate resolution. Examples include:
Standee: 150 dpi
A2, A3, A4, A5: 300 dpi
Large banners: 50 or 72 dpi
Banner, brand roll, backdrops: 72 dpi
You can study graphic design printing at various universities, including:
Hoa Sen University
RMIT University
Hanoi University of Architecture (Ho Chi Minh City campus)
Van Lang University
Hanoi University of Industrial Fine Arts, etc.
Short-term training courses in graphic design printing are also available.
Graduates in graphic design printing can pursue various roles, including:
Brand management specialist
Product packaging designer
Out-of-home (OOH) design specialist
Designer for invitations, flyers, business cards, etc.
Graphic design educator, etc.
Besides working for specific organizations, individuals can start their own studios or become freelance designers.
In summary, graphic design, especially in the printing industry, plays a crucial role in the field of communication and advertising. The demand for personnel in the communication/advertising industry is always high, providing significant job opportunities for students studying graphic design.
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