Methods for researching customer needs may include:
Market research
Online surveys
Direct customer interviews
Product positioning involves determining the product or service’s position in the market compared to other products or services in the minds of customers. Well-positioned products make it easier for customers to recognize and choose the product.
Factors to consider when positioning a product include:
Pricing
Competitors
Product features and benefits
The market access plan is a crucial part of the new product launch strategy. This plan includes information about marketing objectives, target audience, communication channels, and marketing budget. Therefore, businesses need to choose suitable communication channels to reach the right target audience and convey the product message effectively.
Advertising content is a crucial factor in attracting customer attention and effectively conveying a product’s message. The advertising content needs to be concise, impactful, and easy to understand. Businesses should use images, videos, and creative language to impress their target customers.
This is an opportunity for businesses to introduce the product to customers and convey its message. Therefore, businesses need to choose the right time and location to successfully organize the event.
Having a good after-sales system helps businesses retain customers and enhance brand value effectively. Businesses should build an after-sales system that can meet customer needs well.
After the product launch, businesses need to gather customer feedback to improve any shortcomings in the product or service. This feedback is valuable for learning from each launch, and positive feedback can serve as a stepping stone for further business development.
In simple terms, the Golden Ratio is a mathematical ratio. It is abundantly present in nature, and when applied in design, it represents aesthetics, embodying the natural balance of creation. But have you ever wondered what the Golden Ratio truly is and how to use it to enhance your designs?
When it comes to print advertising, understanding the appropriate sizes is crucial for creating high-quality and engaging materials. This article will guide you through the considerations and benefits of adjusting print sizes to achieve satisfactory results.
In lighting design, a solid understanding of the applicable standards is the key to creating harmonious and efficient lighting spaces. With the continuous development of technology and modern design trends, mastering crucial design standards is not only necessary but also a determining factor for the impression of a space. Let’s explore and grasp these standards together to create innovative lighting spaces that touch every human emotion.
Everything in the office should be arranged, organized, and selected to achieve evenness and balance in a certain proportion. This principle is also applied to many small office design models.
In interior design, many consumers mistakenly perceive lighting design as simply selecting different types of lamps, determining wattage, choosing styles, and matching colors with the interior. However, in reality, this is an inaccurate concept.
In the field of fashion retail, a fashion store front typically has 3 mannequins, IKEA arranges items like a home, … It’s not by chance that products are placed the way you see them. Each position in the store is carefully calculated to keep customers there longer, which translates to spending more. The job demands both creativity and a business mindset, and it belongs to visual merchandisers. In this article, find out how visual merchandising works, its impact on brands and revenue.
Surely you have come into contact with printed publications such as desk calendars, flyers, standees, etc. So have you ever wondered how these publications are created or who is behind these publications?
Offset printing is a printing technique in which inked images are transferred (offset) onto rubber sheets (referred to as offset plates) before being pressed onto paper. Nowadays, offset printing technology is widely used by printing companies in Hanoi.
A beautiful piece of work, no matter how aesthetically pleasing, loses more than half of its value if not adorned with suitable colors. In printing, the criteria for color are even more critical. Therefore, the selection of printing colors always takes the most contemplative time in designs. The printing color palette is diverse and mystical. Let’s explore it through the following article.
Event organization is one of the popular and highly competitive industries in the job market that attracts the interest of many young individuals. It is also a crucial aspect of the advertising, communication, and entertainment services industry.
Before launching a new product, the first thing a business needs to do is market research to understand customer needs, current market trends, and competitors. This will help the business identify target markets and develop appropriate marketing strategies to promote its product.
